Jay Conrad Levinson taught that marketing is everything you do before and after asking for the sale. Danny Smith calls his version follow-through tools: the practical actions that keep you visible, credible, and remembered long after the handshake. Here they are. And here is what makes you actually use them.
A short list of practical actions designed to convert a handshake into a relationship. Not a script. A menu you choose from, depending on the person in front of you.
Reinforce the conversation while you're still fresh in their mind.
Continue the conversation by providing value, not just checking in. Use often.
Build trust through real conversation rather than another email. Use often.
Thank, congratulate, or encourage in a way that stands out.
Invite introductions only after you've earned credibility.
Connect them with someone who can genuinely help them.
Pass along information that solves a problem or answers a question.
Give them a practical tool they can use immediately.
Move the relationship from acquaintance to friendship.
Let them experience your community. Danny calls this one of your most powerful relationship-building tools.
Ask permission, then stay connected by consistently delivering helpful content.
Keep the relationship visible between meetings.
Help amplify their message and celebrate their work.
Engage thoughtfully instead of simply clicking "Like."
Give them a platform while learning more about their story.
Remember important milestones that most people overlook.
Deepen the relationship in a relaxed, enjoyable setting.
Provide education while creating another opportunity to connect.
Demonstrate how you've helped someone with similar needs.
Relationships are built through consistent, thoughtful follow-through, not one memorable interaction.
Everyone who read that list already knows they should send the note and make the introduction. The gap is remembering, on the right day, for the right person, forty-five days later. Closing that gap is the only job the software has.
Every contact, every relationship, every open loop. It queues the right tool against the right person, so follow-through stops depending on your memory.
Serves all twentyThe rhythm. Eight intentional touches across forty-five days, so you know which tool to reach for and when, instead of guessing.
Gives the rhythmRecords the effort. Lead points for the work you control, lag points for the results that follow. If you can't measure it, you can't improve it.
Records the effortDrafts the written tools in your voice, so the email, the article share, and the testimonial take a minute instead of an afternoon.
Serves 01, 02, 07, 19Snap the card at the event. The contact is created and the forty-five days start before you reach the parking lot.
Starts the clockThe community calendar. It answers the question tool ten depends on: which event do I invite them to?
Serves 10 ★Shows which relationships are A+ partners and which are going cold, so you know who has earned an introduction and who just needs a coffee.
Serves 05, 06, 09Family, Occupation, Recreation, Motivation. The framework that gives you something worth following up about in the first place.
Gives the starting pointYour week played back. Lead versus lag, your best day, and what you repeated. The feedback loop behind tool twenty.
Serves 20Twenty tools, one rhythm, and a scorecard that keeps you honest. Sixty days free, no card required.
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