The OS for Marketing by Referral / v1.0

Stop wasting
handshakes.Start building revenue.

Most networkers shake hands and forget. The few who follow through win the business. SWH is the Manifesto, the Scorecard, and the CRM that turns every introduction into a relationship — and every relationship into revenue.

Read the Manifesto
Download on the App Store
✓ 60-day free trial on both plans ✓ Cancel anytime ✓ Web + iOS
The principle

You can't control results. You can only control activity.

The SWH system is built on one truth: networking outcomes are downstream of consistent activity. The Scorecard makes activity visible. The CRM makes follow-through unavoidable. Together, they remove the gap between "I met someone interesting" and "I closed a deal."

"Handshakes are the seed. Follow through is the harvest."
— Danny Smith, founder
The Stop Wasting Handshakes

Manifesto

Ten beliefs that change the way you network. Not theory. The operating commandments of every person who turned a business card into a million dollars of business.

I.
The handshake is the seed, not the sale.
Selling at first contact kills the relationship before it starts. The handshake's only job is to earn the next conversation.
II.
Follow through is the harvest.
The fortune isn't in who you meet. It's in who you call back, write to, refer, and remember on day forty-five.
III.
You can't control results. You can only control activity.
Outcomes are downstream of inputs. Make the inputs visible, automatic, weekly. The outcomes take care of themselves.
IV.
A weak network in motion beats a strong network at rest.
Consistent small action compounds. Sporadic big action evaporates. Pick the habit, not the heroics.
V.
Most people forget. Few follow up. Almost no one follows through.
The bar is on the floor. Eight intentional touches over forty-five days makes you unforgettable in any room.
VI.
Every referral is a debt. Pay it forward or it dies.
When someone sends you business, you owe two people — the one who sent, and the one who arrived. Treat both like the only one.
VII.
Networking is not who you know. It's who knows you.
Names in your phone don't pay you. You pay when you stay top of mind in theirs.
VIII.
If you can't measure it, you can't improve it.
The Scorecard exists because feelings lie about how active you actually are. Numbers don't.
IX.
The CRM does what your memory won't.
Eight steps, forty-five days, every contact. Systems beat willpower every week of the year.
X.
Do the small thing daily. Build something other people can't.
One year of disciplined networking is a relationship moat your competition will spend a decade trying to dig.
How it works

Three habits, compounded weekly.

Chase the points. Log the points. Stay accountable for the points. A loop simple enough to sustain, powerful enough most can't.

01
Chase at least 150 weekly points
150 is the floor that separates the disciplined from the dabblers. Every meeting, FORM conversation, follow-through, intro, and referral earns points. Get to 150 every week and the network builds itself.
02
Log the points
If it's not logged, it didn't happen. The Scorecard takes 30 seconds a day. Tap the activities you did, watch your tier climb in real time, and never wonder what kind of week you had again.
03
Be accountable to someone for the points
A score nobody sees is a score that slides. Share your weekly recap with a coach, a partner, or your team. Accountability is what turns a habit into a system.
The Apps

Two tools. One system.

Start with the Scorecard to build the habit. Layer on the CRM when you're ready to turn handshakes into a pipeline.

⚡
Scorecard
SWH Scorecard
Track daily networking activity. Earn points. Climb tiers weekly. Build the habit that builds the business.
  • Daily activity tracking + tier progression
  • Lead vs lag metrics — future business vs current results
  • AAA weekly recap email every Monday
  • SMS reminders when you forget to log
  • Web + iOS app (sign in across devices)
Open Scorecard →
★
Scorecard + CRM
SWH Scorecard CRM
Everything in Scorecard, plus the full CRM that runs the 8-Step Follow-Through System on every contact you ever meet.
  • Contacts with per-contact activity timeline
  • 8-Step Follow-Through System (day 1 → day 45)
  • Partner grading (A+ / A / B / D) with priority sort
  • Pipeline & opportunity tracking
  • Google Calendar sync + AI business card scanner
Open the CRM →
For the referral-driven professional

Marketing by Referral, codified.

If your business depends on the next introduction, the next referral, the next person who says "you should talk to my guy" — SWH is the operating system you've been building manually in your head.

The Scorecard counts what you do. The CRM tracks the people you do it with. The 8-Step Follow-Through System makes sure no relationship dies because you forgot to call back.

Mortgage brokers
Financial advisors
Real estate agents
Attorneys
Insurance agents
CPAs
Contractors
Anyone running on relationships
Marketing by Referral — Stop Wasting Handshakes — The Relationship System That Builds a Business by Referral, by Austen Smith

Marketing by Referral

The book that became the system. The Manifesto, the 8-Step Follow-Through System, and the daily rhythm — codified in one read. By Austen Smith.

Get it on Amazon →
Pricing

Choose your level.

Start with the Scorecard to build the habit. Upgrade to Pro when you're ready to track relationships and close opportunities.

Scorecard
$10
/ month
For the disciplined networker who wants to track activity and build the habit.
  • Daily activity tracking
  • Weekly tier progression
  • Lead vs lag coaching insights
  • AAA weekly recap email
  • SMS reminders + web + iOS
Start with Scorecard →
60-day free trial · no card charged during trial
Most popular
Scorecard CRM
$25
/ month
For the networker who's ready to convert relationships into revenue.
  • Everything in Scorecard
  • Full CRM with contacts + activity log
  • 8-Step Follow-Through System
  • Partner grading (A+ / A / B / D)
  • Pipeline & opportunities
  • Google Calendar sync · AI card scanner
Get Scorecard CRM →
60-day free trial · no card charged during trial
Questions

Frequently asked.

If you don't see your question here, email austen@austensmith.com.

Can I upgrade from Scorecard to Scorecard CRM later?

Yes — anytime. All your activity history carries over automatically. Your CRM unlocks instantly.

Is there a setup fee or contract?

No. Month-to-month, cancel anytime, no setup fees. Both plans include a 60-day free trial. No card charged until day 61.

Does it work on mobile?

Yes. The Scorecard has a native iOS app on the App Store. The CRM is a mobile-responsive web app — works great on any phone. Add to home screen for one-tap access.

Who is this for?

Mortgage brokers, financial advisors, real estate agents, attorneys, insurance agents, CPAs, contractors — anyone whose business runs on referrals and relationships.

What if I just want to try it?

Start with the $10 Scorecard. Your first 60 days are free. If it's not for you, cancel before day 61. Most people stick with it once they see the weekly tier system in action.

Where can I read the full Manifesto?

Right here — the ten tenets that the whole system is built on. Worth a 90-second read before you sign up.

The relationships are already there. Stop wasting them.

Pick a plan and start tracking your next handshake today.